Understanding Digital Marketing: Types of Digital Marketing Channels

You know your business rocks - but do your customers know? If you're struggling to get people on board with your brand, you might need a new approach. To reach your audience, consider which digital marketing channels you're using.

When you're marketing online, there are different types of digital marketing channels. And you'll need to harness all of them to make an impact and attract the right customers.

Are you wondering which channels there are? And just as importantly, what to do with the channels once you set them up?

Read on for a deep dive on everything you need to know to take your digital marketing to the next level. 

Types of Digital Marketing Channels

When you market online, you can use different channels to reach your customers. These channels include the following: 

• Video Content

• Content Creation

• Social media

• Email

• SEO (Search Engine Optimization)

• Paid advertisements

• Influencer marketing

How to Use Digital Marketing Channels

These different channels are like pathways to your audience's attention. You can leverage different channels to bring your customers to your other channels. For example, you can use Facebook content to send customers to sign up for your mailing list.

Each of these channels can work together to help you sell to your audience. Now you're probably thinking, ok, so what should I do with each of these channels? Look no further.

Video Content

If you've been hanging out with marketers, chances are you've heard about video content. That's because video gets better engagement online than still photos.

If you make captivating video content, your customers will be hooked. They'll spend more time watching. When you get their attention, you also have the opportunity to introduce yourself.

Video shows your audience who you are and what your brand stands for. If your content is awesome, they'll share it with their friends, and do some of your marketing for you. 

Email Marketing

Ever wondered how to reach your target audience without pestering them? Email is your friend. It's a great way to reach people without interrupting them as paid ads do on social media channels.

They invited you in when they signed up. And now's your chance to wow them. Email is great because you can offer deals, incentives, and news without paying at all.

You're not beholden to any social media platform - you own your content. Using segmentation, you can send targeted emails.

Your customer will love getting a personalized email. You can offer them a discount code or sale info based on their location and demographics.

And don't forget about automation. Email automation means you can send emails at relevant times to your users. For example, if they sign up for your newsletter, you can trigger an automation.

First, they'll get a welcome discount, and then a few days later a newsletter or sale announcement. 

With emails, you're letting your customer know about your brand. This builds connections and opens them up to buying from you in the near future. 

Content Creation

Every marketing plan will have content creation included. That's because you set yourself apart when you make compelling content.

Try to create useful infographics or share beautiful product photos. Once you do, your potential customers will flock to your site and pages.

This traffic can lead people to linger on your website. This leads to more traffic, which is great for your website. It can also enable more lead generation on your website. 

Social Media

On social media, you have a huge reach. Due to the pandemic, your audience has been spending more time indoors. And that means folks of every age have been spending way more time on social media.

Social media isn't just for connecting to friends. People spend time online looking for shopping inspiration. Social media platforms have tons of useful data and insight you can access.

If you're running a small business, this evens out the playing field. You can create social media content tailored to your audience. Social media is also a channel where you can answer questions and talk with your customers.

Search Engine Optimization

SEO is a great channel to work on to increase web traffic. When you use the right keywords and set up your website correctly, Google takes notes.

They'll rank you higher if your website seems trustworthy. If your keywords are relevant to your users, you'll rank higher. Search engine optimization means you can get more people on your site, ready to buy - and all for free!

If you're ready to spend a little cash, you can also opt for pay-per-click (PPC). This is when you pay to show up when people search for relevant keywords.

Advertising

You can also utilize paid advertising channels to reach your audience. You can work with influencers and push sponsored content.

Make sure you find an influencer who has a strong understanding of their audience. That way, they can connect with their followers. And as they do so, they can act as your brand's trusted storyteller.

You can also opt for paid advertisements. These are a great option because social media companies gather targeted customer data. Using data, you can make sure your message reaches your intended audience. 

Gain Brand Awareness and Sales

Armed with your knowledge of the types of digital marketing, you're ready to win. When you combine your efforts across digital marketing channels, customers flock to you.

Running compelling campaigns across different channels means your audience gets to know you. They'll learn more about what you offer.

They'll have different opportunities to engage with you. And the more comfortable they feel, the more they'll spend on your awesome business. A win-win! 

Ready to take your business to the next level? Book a call with us to see how we can help you reach your growth goals.