Different Social Media Platforms and How to Use Them for Your Marketing
Are you a small business owner? If so, then you understand the importance of reaching out to find new customers, but that's often easier said than done.
Fortunately, there are plenty of great resources available for engaging with your target audience. In fact, social media has quickly become one of the most powerful marketing tools ever created, and yet not every platform is right for every type of business.
This article takes a look at the best social media platforms for business and how to use them. Keep reading to get the inside scoop on how to use social media to take your small business to the next level.
It's hard to deny the power of Facebook. After all, it's a platform that boasts more than 2 billion monthly users. Those are numbers that cannot be ignored, especially when wanting to reach as many potential customers as possible.
The simple truth is that Facebook is the most popular social network on the planet. It transforms customers into an online community. It's also great for providing social proof with reviews of your business, which helps integrate social shopping.
Facebook also makes it easy to engage with followers and keep them informed about your company.
YouTube
Believe it or not, YouTube is actually the second-largest search engine in the world. It might not be the first thing that comes to mind when you think about promoting your business online, and yet with 2 billion monthly users, YouTube has a ton of eyeballs waiting to see your message.
This platform provides a lot of tools for delivering video content, especially for a small business owner wanting to showcase how-to's for their product or services, or for real estate agents needing to show virtual tours through a home they're selling.
Here is a relatively new platform, making it the ideal way to connect with a younger, hipper demographic.
Instagram is perfect for photo and video content, plus it integrates your business Facebook and Twitter accounts. It's especially great for companies specializing in fashion, digital tech, and visual mediums.
Keep in mind that Instagram is a visual platform, making it ideal for sharing tips and for gaining visual inspiration. It's also great for businesses selling products because of its continually evolving e-commerce options!
While Twitter might not be as massive as Facebook or Instagram, it's still a very powerful social media platform.
This platform gives you the power to appeal to users in a very different, more concise way, which is effective for expanding brand awareness.
Twitter also enables you to deliver quick messages to a wide audience, as well as the ability to get involved in the conversation your customers are having online.
A Guide to the Best Social Media Platforms for Business
Running a successful business isn't easy. Fortunately, this list of social media platforms for business will help you reach potential customers faster than ever before.
Please contact us to learn more about how we can help develop your marketing strategy.